The making of a logo
Like it or not, things change. And, sometimes, they are completely unexpected. Like when I got the message that we couldn’t carry on using the logo. It had a stock photo of the rainbow infinity symbol and, according to conventional wisdom, that wasn’t something that was acceptable to use in an organisations logo so it had to go.
It didn’t take long for the prototype for the replacement to appear but we couldn’t agree on a colour scheme. So I began to look for colours associated with the various neurodivergent conditions.
“If nothing else”, I thought, “it will give us a focus”.
First of all I looked at Autism as that seemed the most logical for an Autistic person. I was surprised as the colour that came back from searches was gold. I was also surprised that a similar colour, orange, was associated with diversity awareness.
“Now there’s an interesting coincidence.”
Next up was teal, a bluey-green or green-blue. That was connected with both Tourette ’s syndrome and Obsessive Compulsive Disorder. Purple is Attention Deficit Hyperactivity Disorder, while blue is concerned with Dyspraxia.
These were the colours that we chose for the individual letters of the logo and they seemed to go together rather well. But we still had to agree on the colour for the words used for the full name of the society.
A little more digging led to the discovery that, a little ironically, the colour most associated with dyslexia was silver or grey. And here is another coincidence that there is a silvery-grey metal named Neodymium whose symbol is “Nd”.
So, we had the colours and the font but we didn’t really know if it worked. We posted samples of the artwork on social media to get feedback and we consulted with people with experience in Graphic Design. Most importantly, we actively asked for feedback from the Dyslexic community and were pleased at the positive response.
The title of this article reflects the age old proverb that people will judge you by how you present yourself, the clothes. The first that most people will see is the web site and the most prominent component will be the logo in the header which is, in effect, our clothes.
Another interpretation is that people judge a book by its cover but here lies a difference. Our story has only just started, perhaps just being the preface or the introduction. There are untold chapters yet to be told, unwritten words yet to be written. Like everything in life there are likely to be twists and turns but, hopefully, there will also be the opportunity for friendship and support, and that the lived experience of one will help improve the life of others.